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Visa Promotes "WhereYouShopMatters" Activity To Help Micro-Enterprises Develop Online Business



The COVID-19 epidemic has impacted global businesses and economies, and has greatly changed the living habits and consumption patterns of all mankind. In order to encourage consumers to support local businesses during the epidemic, it also assists SMEs in opening online activities.


Therefore, the world's electronic payment pioneer Visa (Visa) advocates the "WhereYouShopMatters" activities, in line with the government recently introduced the "Buy Domestic Products Campaign" and the 2020 Cuti-Cuti Malaysia which encourages domestic tourism , To jointly develop and stimulate the domestic economy.


The “WhereYouShopMatters” plan is part of Visa’s many small business strategies, and it received approximately 877,600 ringgit (US$210 million) from the Visa Foundation earlier. As an immediate emergency aid to support SMEs.


Visa is committed to assisting a total of 10 million micro and small enterprises in the Asia-Pacific region through difficult times.


Help Small Businesses Start Their Digital Journey


Wong Jiang Wen, the manager of Visa Malaysia, said that Visa has promoted the ‘WhereYouShopMatters’ campaign to gather Malaysians to fully support domestic small businesses. Because these companies were deeply impacted by the epidemic, and at the same time, they changed the consumption patterns of consumers and moved to online shopping, prompting Visa to carry out related campaigns.


"We understand that many SMEs are confused about getting their business online because they don't know where to start. Therefore, in Malaysia, we focus on assisting these small businesses to embark on a digital journey, develop online business, and integrate everything."


He pointed out that Visa provides eCommerce toolkits and business support for SMEs to help them take the first step in managing and promoting online stores.


"In order to further support the local retail industry, Visa will sell hundreds of Malaysian brands on its website to encourage Malaysians to buy domestic products during this difficult period to support local businesses. This plan also responds to the Chinese government. The promotion of the'Buy Domestic Products Campaign'. Happily, up to 98% of Malaysians expressed their willingness to buy local products to help businesses restore their performance."


Malaysian Tourism Promotion Board Director Datuk Musa Yusoff said that he is honored to work with Visa to promote local tourism and brands to promote and revitalize the domestic economy and further strengthen our long-term partnership. Since the cross-state opening, local tourism has grown.


He believes that the various services that Visa provides to cardholders and local merchants can promote the patriotism of the Chinese people and make the people more supportive of domestic products and domestic services.


Series Of Business Offers To Assist In Transformation


The Chief Executive Officer of the Malaysian Digital Economy Corporation (MDEC) Su Lina Sukhri said, "Where do you spend is important" campaign is in line with the short-term economic recovery plan (PENJANA) to promote online shopping in Malaysia (Shop Malaysia Online) and the national economic recovery plan The joint e-commerce movement of PENJANA MSMEs is at the right time and will help the country's economic recovery.


"The COVID-19 pandemic has caused a large number of small, medium and micro-enterprises and businesses to accelerate the use of e-commerce. Therefore, I believe that this activity will promote more businesses to go digital and also help create more high-value digital careers."


According to a Visa survey conducted on the people, nearly half of Chinese plan to shop more often online, and up to 83% believe that developing online business is very important for small businesses.


As part of the "WhereYouShopMatters" campaign, Visa, together with several e-commerce platforms and systems such as BigCommerce, EasyStore, SiteGiant and StoreHub, encourage and assist small and medium enterprises to carry out online journeys.


To encourage the digitalization of small businesses, Visa’s partners provide e-commerce introductory packages, including waivers for small businesses’ monthly fees. In addition, Visa will also have a series of business discounts, allowing small businesses to appear online, grow, and manage, including access to advertising support and business and office tools.


Frost Chen, Chief Technology Officer of EasyStore, encourages merchants to make good use of digital transformation and sell online. In addition to providing appropriate automated business for EasyStore merchants, we are also honored to be able to cooperate with Visa to help more merchants explore business opportunities and easily sell products throughout Malaysia and the world.


SiteGiant Chief Executive Lin Yongyuan said that he is very happy to be able to contact more small and medium-sized enterprises with Visa to help them digitize their business and achieve common goals. In recent years, I have discovered the challenges faced by small and medium-sized enterprises when they go online, but under this plan, small and medium-sized enterprises now have more opportunities to transform to e-commerce.


"We believe this is a very important step, that is, to provide small businesses with tools to support their growth in the digital field, thereby enhancing Malaysia's digital transformation."


Feng Weihong, co-founder and CEO of StoreHub, said that the StoreHub Business plan is a long-term plan to help merchants add value to their products. In addition, I am very happy to cooperate with Visa and continue to support the local catering industry. "



**Info & Image are taken online

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